Frequently Asked Questions

Is there any evidence-based research on the Character First programs?

Our ENGAGE and EMBARK curriculum is research based. 

Many schools consider our Elementary curriculum research based because it is based on research in positive reinforcement and child development.

What Is Character?

When we talk about character, we mean the inward values that determine outward actions; the mental model used for making decisions; the moral compass that guides your choices; who we are when no one else is watching.

Why does Character matter?

Many problems in today’s classroom can be traced to a lack of character, including bullying, disrespect, cheating, tardiness, vandalism, profanity, and drug abuse—which hinder childhood development, student achievement, school safety, and public confidence.

That’s why more than 100,000 teachers, parents, and youth workers around the world have used Character First Education to help them define behavioral objectives, reinforce positive behaviors, and create a culture that values good character.

Read a report on The Nuts and Bolts of Character Education to gather statistical evidence of why character education matters.

How did Character First begin?

Character First began in 1992 as a leadership development program at Kimray Inc, an Oklahoma City-based manufacturing company. Every month, Kimray employees would study a different character trait and how it related to corporate values such as honesty, quality, safety, and service. It made such a difference in their workplace culture that in 1996, local school and police officials asked if Character First could be adapted to public education—and Character First Education was born.

In 2012, Character First was acquired by Strata Leadership LLC, which offers a wider range of character-based programs for business, government, and public safety

Can I be a distributor of Character First?

We do not offer franchise or distributor opportunities at this time.

Is Character First a religious program?

Thus far, all Character First Education curriculum is compatible with public education (non-sectarian lessons). If we develop “faith-based” resources in the future, they will be clearly marked so there is no confusion.

May I make copies of the Curriculum?

Our curriculum is copyrighted, therefore there are some actions that are allowed and others that are not.

What you can do:

What is prohibited:

  • Making copies or providing digital scans of our curriculum or material without express written permission from Strata Leadership.
  • Re-selling of our products.
  • Including our material and/or curriculum as part of your own.
How come I can't watch the videos?

Our videos are hosted on If you are having trouble playing the videos, check to make sure that you are able to get to the Vimeo website. If you are unable to see, the problem is most likely related to a firewall issue, and you should contact your IT department for assistance.

If you are able to see the Vimeo website, and the videos still do not work for you, please let us know 

Do you have curriculum available in a digital format?

Yes! We currently offer several digital supplemental resources. We also have an Online Library with a large number of articles available.

Why is shipping so high?

Shipping internationally is more expensive than within the United States. and costs are determined by the shipping company.

Anchor Charts are more expensive to ship because they must be shipped flat. 

You can significantly reduce your cost by indicating a shipping address within the United States, or reduce shipping per item by placing a larger order. 

Visit our Return/Shipping Policies page for more detailed shipping information.

What is the difference between the Family Pack and Classroom Pack?

The main difference between the packs is the number of character cards included. 

In the family pack, there are 5 cards. The classroom pack contains 25 cards. 

Items included in the pack:

  • Elementary Curriculum guide, $9.99 each. One is included in both the Family Pack and the Classroom Pack
  • Anchor Chart, $2.99 each. One is included in both the Family Pack and the Classroom Pack
  • Character Card, $0.49 each. There are five (5) cards in the Family Pack and twenty-five (25) cards in the Classroom Pack


Pricing reflects purchasing the items individually and not as part of a package

Can I use a Purchase Order?

We gladly accept official school purchase orders. Please submit your PO by email to so that we can have it on file for payment purposes. 

At this time, we do not accept PO’s through our online store or by phone.

We can only continue to accept POs from your organization if payment is made in a timely manner. Thank you for your understanding.  

Do you have materials in other languages?

We currently offer a limited number of Spanish Family Connection pages as part of our online resources. Please contact us to learn more.

You can also directly contact consultants in Costa Rica for additional resources.